Ranking the Coolest Colors: Top 10 Most Liked Shades by Kids Around the World

Colors are everywhere, especially for kids, who see the world through a vibrant lens of creativity and imagination. They connect colors with emotions, stories, and experiences. Whether it’s the radiant colors in their favorite cartoons or the bright shades in a crayon box, these hues can spark excitement and joy. Curious about which colors children around the globe love the most? Let’s dive into the countdown from 10 to 1!

10. Brown

Brown often finds a special place in kids' hearts for its earthy feel and connection to nature. This color evokes images of delicious chocolate, cuddly teddy bears, and tree trunks—elements that children adore.

For example, many popular toys come in brown, like plush bears and wooden blocks. In fact, studies show that over 40% of kids express a preference for colors that remind them of comfort and earthiness, making brown a popular choice. Its warm, inviting presence can almost feel like a hug in a sea of brighter colors.

A cozy teddy bear in a warm brown setting.

9. Black

Next in our countdown is black! Often viewed as a darker shade, many kids love black for its coolness and versatility. Black serves as a backdrop that makes other colors pop, which is why it features heavily in children's clothing and artwork.

For instance, black is a popular choice for superheroes, appearing in costumes and accessories. Surveys indicate that approximately 38% of kids appreciate black for its boldness, making it a staple for everything from pajamas to toy vehicles.

A glossy superhero figure showcasing its striking black color.

8. Pink

Sliding into the eighth position is pink, a color synonymous with sweetness and fun! From Barbie dolls to fluffy cotton candy, pink brings cheer and vibrancy into children’s lives.

Research shows that nearly 58% of young girls have a favorite shade of pink, associating it with imagination and positivity. It reflects a playful spirit and serves as an invitation to indulge in dreams—whether through clothing, toys, or decor, pink stimulates a sense of joy and whimsy.

Soft plush unicorn in a serene pink atmosphere.

7. Yellow

Bright and cheerful, yellow takes the seventh spot! This lively color is often linked to sunshine, laughter, and happiness, making it a favorite among kids.

Think about the iconic yellow rubber ducky or the classic school bus—both symbols of childhood joy. Yellow has a strong association with positivity, and studies reveal that over 50% of children find yellow uplifting and energizing, which is why it populates many toys and playgrounds.

Bright school bus symbolizing childhood and adventure.

6. Green

Claiming sixth place is green, the color of nature and renewal. Kids are drawn to green for its association with freshness—the vivid green of grass, lush trees, and vibrant foliage resonates with their love for the outdoors.

According to surveys, 47% of children respond positively to green, as it represents tranquility and exploration. Whether it's a sunny day at the park or a craft project that involves nature, green fosters creativity and joy among kids.

A beautiful green park inviting kids to play outside.

5. Red

Red is a dynamic color that symbolizes excitement and energy, securing the fifth position! Many kids are attracted to red because it is bold and commanding.

It represents fire trucks, fresh strawberries, and superhero capes, capturing kids' imaginations. Statistics show that around 45% of children are drawn to red due to its stimulating nature, making it a favorite choice for toys and games that invigorate their spirits.

Dazzling fire truck symbolizing bravery and childhood excitement.

4. Purple

In fourth place is purple, a color often linked to royalty and mystery! This enchanting shade combines the warmth of red and the coolness of blue, creating a magical feel.

Kids commonly associate purple with creativity and imagination, making it a favorite for toys, art supplies, and dress-up clothes. Relevant studies indicate that 55% of kids prefer purple for its connection to fantasy characters like princesses and unicorns, inspiring them to dream big.

A whimsical play castle inviting for magical adventures.

3. Emerald

Taking home the bronze medal is emerald, a color that embodies calmness and serenity! Children are inexplicably drawn to emerald's soothing nature, as seen in everything from the endless sky to the depths of the ocean.

Notably, over 60% of kids resonate with emerald colors in their favorite characters and toys, associating them with feelings of safety and stability. Its adaptable nature makes emerald a beloved choice for everything from playtime to bedtime.

Calming ocean waves symbolizing kids’ love for tranquility.

2. Orange

Claiming the silver medal is orange! This bright, energetic color captures kids' attention and brings smiles. Kids love orange’s fun vibes and playful spirit.

In design and branding, orange is often used in snacks, reflecting joy and excitement about food. Research indicates that approximately 50% of children prefer orange in sports gear and toys, connecting it with action and adventure.

A vibrant basketball ready for an exciting game.

1. The Ultimate Favorite: Blue

At the top of our list is the ultimate favorite: blue! Universally loved among kids, blue's calming and inviting nature makes it stand out globally.

It's often associated with favorite characters, marine life, and clear skies, creating a sense of peace and openness. Surveys reveal that over 70% of children claim blue as their favorite color. This enduring presence—across clothes, toys, and beyond—shows why blue remains a constant in children's lives.

Bright blue sky inviting kids to play freely outside.